As I visited other booths, I discovered the following:
-There is a gaming convention in two weeks, and I've been invited to participate free of charge.
-Motor City Rags is a t-Shirt printing company which seems like a relatively well put together group with a lot of passion in its team members
-The goofy game Munchkin has a version for Axe-Cop. (The latter is a crazy property based on a dad listening to his son tell him stories and taking them completely seriously—something I've already worked on)
-The toy and comic crowd here in town seem remarkably non-overlapping, and of those that passed my table, I was most likely to find interest in my work among young people, most likely children.
-People keep asking about Facebook—often as their only way to connect. Mayhap I should create a Facebook page. (I've been avoiding it for various marketing reasons which are probably less and less valid as time goes on.) It sounds like fun.
-Have money in tip jar to start out (nobody wants to be the first one to give—although don't let there get to be too much visible, as it may deter people with the thought that you're sufficiently abundant that you don't need help.)
-Along the same lines, prepare the e-mail list page with a few "fake" e-mails (I don't want to be too deceptive, so I just put in info that represents me and my team) so that not only does no customer have to be the FIRST one to sign up for e-mail updates (in their mind), but they can also see HOW to appropriately fill out the form—what information should be included, how neatly to write. There's a lot more you can learn from watching someone go first and do something properly than you can from just reading/seeing instructions.
-Test pipelines: I had been loaned a new tablet, and should have seen how to download photos. I figured it out. (Android has a special uploader app, that I happened to already have but had forgotten…) May have been the difference between the blog going up that day, or the delay to the next day that did happen.
“What people can do is amazing. What people will do is usually disappointing.” —Tony Robbins