WHY A PODCAST?
Nevertheless, the idea stuck. Podcasts are so great for times when you simply need your eyes (and possibly the rest of your body, minus your ears) for something else—when you can't possibly sit down and read or watch a video.
They grow on you over time, and as such, because you're listening to them while you do other things, they grow into your life. You begin to associate them with being part of day-to-day existence—perhaps a more faithful companion than many of us in the geekspace are used to having.
So I couldn't throw the idea away.
One of the things I learned early on in my training days in internet marketing, was the idea of repurposing. This can can include certain rebranding of PDF documents, collating blog posts into books, or any other reuse of media. Why not, I asked myself, reuse the audio portion of the video show, and use it as a podcast?
Sure, I'd have to make some modifications. But it could work!
the EVOLUTION of the podcast
What could I do to fix the length issue? Though I suppose collating several together would make for a useful, if more infrequent podcast, I needed to launch now, and the second episode of the video show was incomplete.
That's when the idea struck. Interviews. Interviews would be a way for me to rapidly generate valuable, worthwhile content, without going through—what for me was—the rigors of paralysis and self-doubt that came with formulating and expressing my own ideas.
Each interview would be split up across several weeks, perhaps two, to (1) keep the podcasts from running on too long, and having them be somewhat tight, and (2) reduce the total number of interviews I needed to do overall.
The format of the podcast
- An introductory segment, briefly explaining what to expect, and possibly giving any news updates, as needed.
- The audio from the vlog YouTube show which will usually air a day prior to the podcasts release.
- An interview, perhaps spread out across three weeks, with someone who has something offer us—both me, and the broader community.
TECHNICAL THINGS ABOUT THE PODCAST
Also, I learned about meta-tagging your MP3's with metadata, like series name, host name, and optimizing these with keywords. …and I learned about creating cover art that gets uploaded with your MP3 file.
For those looking to start their own podcasts, you may want to check out Pat Flynn's podcasting-tutorial series of instructional videos. (I found the accompanying blog posts very confusing that went with it—but the videos really gave me a lot of good specific direction.)
If you're very new to this—two things to remember. First, most people know—but a few may still be in the dark on this point—you do not actually require an iPod or portable MP3 player—to run a podcast. Any computer with speakers and a modern set of hardware will do just fine. Secondly, you can download the podcasts that I put on this site, simply by right clicking on the "Download Episode" link on each episode's blog page, and choosing "save as" (or a similar process, depending on your computer).
Again, if you haven't listened to this week's podcast—you should do so! Here is a link to the blog page for the very first Launch Your Universe podcast. Enjoy!